Privacy policy

Longwell & Co. operates longwellco.com and is the data controller responsible for your personal information. If you have any questions about this policy or how we handle your data, contact us at info@longwellco.com.

We collect the following categories of personal data when you interact with our website or place an order:

• Contact details including name, email address, billing address, shipping address and phone number
• Order information including products purchased, order value and transaction history
• Payment information processed securely by our payment providers (we do not store full card details ourselves)
• Technical data including IP address, browser type, device information and pages visited
• Marketing preferences including email subscription status and communication history

We collect data directly from you when you place an order, create an account, subscribe to our newsletter, contact customer service or interact with our website. We also collect data automatically through cookies and similar technologies when you browse longwellco.com, as explained in the Cookie section below.

We process your personal data for the following purposes and on the following legal bases under UK GDPR:

• To fulfil your order and deliver your products — contract performance
• To process payments and prevent fraud — contract performance and legitimate interest
• To provide customer support and respond to enquiries — contract performance
• To send marketing communications, only where you have opted in — consent
• To improve our website and products — legitimate interest
• To comply with legal and tax obligations — legal obligation

We only share your data with trusted third parties who help us operate our business. These include our ecommerce platform (Shopify), payment processors (such as Stripe, PayPal or Shop Pay), shipping and fulfilment partners, email marketing providers (such as Klaviyo or Mailchimp), and analytics providers (such as Google Analytics and Meta). All partners are bound by data processing agreements and UK GDPR standards. We never sell your personal data to third parties.

Some of our service providers are based outside the United Kingdom. Where your data is transferred internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved under UK GDPR.

We retain your personal data only for as long as necessary. Order and transaction records are kept for seven years to comply with UK tax and accounting law. Marketing data is retained until you unsubscribe. Account data is kept while your account remains active and deleted on request, subject to legal retention requirements.

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent for marketing at any time

To exercise any of these rights, contact us at info@longwellco.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All payment transactions are encrypted using industry standard SSL technology.

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, analyse how visitors use the site, and deliver relevant marketing. Cookies do not harm your device and cannot access other files stored on it.

Essential cookies. These are necessary for the website to function correctly. They allow you to browse the site, add items to your basket and complete a purchase. Essential cookies do not require your consent.

Performance and analytics cookies. These cookies help us understand how visitors interact with our website by collecting anonymised information such as the pages visited, time spent on site and traffic sources. We use tools such as Google Analytics and Shopify Analytics.

Functional cookies. These cookies remember choices you make, such as your language, currency or login status, to give you a more personalised experience on return visits.

Marketing and advertising cookies. These cookies are used to deliver advertisements relevant to you, both on our website and across third party platforms. We use tools such as Meta Pixel, TikTok Pixel and Google Ads to measure the effectiveness of our advertising campaigns.

Some cookies on our website are placed by third party services that appear on our pages. We work with trusted partners including Shopify, Google, Meta, TikTok and Klaviyo. These third parties may use cookies to collect information about your activity on our site and across other websites, in line with their own privacy policies.

When you first visit longwellco.com, you will see a cookie consent banner that allows you to accept, reject or customise your cookie preferences. You can change your preferences at any time by clicking the cookie settings link in the footer of our website. You can also manage or disable cookies directly through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including the ability to complete a purchase.

By accepting cookies through our consent banner, you give us permission to place cookies on your device as described in this policy. You may withdraw your consent at any time through the cookie settings link in our footer.

We may update this Privacy & Cookie Policy from time to time to reflect changes in technology, regulation or our business practices. The latest version will always be available on this page with the updated date shown at the top.

If you have any questions about this Privacy & Cookie Policy or how we handle your data, please contact customer@longwellco.com.