Years of craft and dedication
A kitchen, a question
When Joe Longwell noticed the coating on his everyday pan starting to flake, he asked a question most people ignore: where do those particles actually go? What began as curiosity became months of research into PFAS, microplastics, and the chemicals embedded in the cookware millions of families use every day. The answers were unsettling.
A kitchen, a question
When Joe Longwell noticed the coating on his everyday pan starting to flake, he asked a question most people ignore: where do those particles actually go? What began as curiosity became months of research into PFAS, microplastics, and the chemicals embedded in the cookware millions of families use every day. The answers were unsettling.
The case for titanium
Joe spent two years researching materials across Europe and Asia. Ceramic wore down. Stainless stuck. Coatings degraded. Then came pure titanium, the same metal trusted in surgical implants and aerospace engineering. Non-porous, non-reactive, completely free from PFAS and synthetic coatings. The choice was clear. No coatings. No compromise.
The case for titanium
Joe spent two years researching materials across Europe and Asia. Ceramic wore down. Stainless stuck. Coatings degraded. Then came pure titanium, the same metal trusted in surgical implants and aerospace engineering. Non-porous, non-reactive, completely free from PFAS and synthetic coatings. The choice was clear. No coatings. No compromise.
Finding the craft
The first Longwell collection was hand-hammered by specialist titanium craftsmen and produced in small batches; each piece individually shaped, inspected, and finished. Quality control over speed. Craftsmanship over mass production. No two pieces are identical, and that's the point.
Finding the craft
The first Longwell collection was hand-hammered by specialist titanium craftsmen and produced in small batches; each piece individually shaped, inspected, and finished. Quality control over speed. Craftsmanship over mass production. No two pieces are identical, and that's the point.
Longwell & Co. launch
Longwell & Co. launched from London with a single promise: cookware that protects your health and outlasts everything else in your kitchen. The response was immediate, the first collection sold out within weeks.
Longwell & Co. launch
Longwell & Co. launched from London with a single promise: cookware that protects your health and outlasts everything else in your kitchen. The response was immediate, the first collection sold out within weeks.
Our Growing Community
Thousands of households across Europe now cook with Longwell every day. From family dinners to Sunday roasts, our titanium has earned its place in kitchens that refuse to settle. The mission remains unchanged: cookware for a long life, well lived.
Our Growing Community
Thousands of households across Europe now cook with Longwell every day. From family dinners to Sunday roasts, our titanium has earned its place in kitchens that refuse to settle. The mission remains unchanged: cookware for a long life, well lived.
The people behind thecraft
Joe Longwell
Charlotte Mercer
Oliver Harding
Emma Caldwell
Built on principles, not shortcuts
Every pan we make reflects these core beliefs.
Uncompromising Quality
We source only the finest materials and test every product rigorously before it reaches your kitchen.
Built to Last
No planned obsolescence. Our pans are designed to perform beautifully for decades, not months.
Honest Pricing
We cut out middlemen and sell direct, so you get professional-grade cookware without the markup.
Real-Kitchen Tested
Every product is tested by home cooks and professional chefs before it ever goes into production.
Responsibly Made
Ethical sourcing, minimal packaging, and carbon-offset shipping as standard — not as an add-on.
Community Driven
Your feedback shapes our roadmap. Every product improvement starts with a real customer conversation.
Built without compromise
Joe Longwell had one simple question: why is it so hard to find a pan that actually lasts?
After years of replacing coated pans that warped, blistered, and shed chemicals into his food, he decided to stop settling. He spent two years researching materials before landing on pure titanium, the strongest, lightest, and most chemically inert metal you can cook with. No coatings. No PFAS. No compromise.
Longwell & Co was born in London with one purpose: to make cookware that outlasts every pan you've ever owned.
Numbers that speak for themselves
I've cooked with pans three times the price. Nothing comes close to the heat distribution and balance of these. My risotto has never been better.